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Research on e-marketing - merehan - 16-02-2023 04:05 AM
Due to the development of the world and the evolution of its lifestyles, there has become what is known as Internet marketing, and in the past they relied on promoting and marketing the commodity on the ground face to face, but today they are promoting the commodity and the market via the Internet in all parts of the world and not only in a specific environment, and network marketing has become The Internet is a kind of new method in the world of marketing and selling. There are several sites interested in promoting and marketing goods and products via the Internet, digital devices and mobile phones without the need for papers. Marketing success methods depend on the experience of the marketing employee, the specific financial budget and the marketing methods used.
Opportunities and challenges of e-marketing
The development that transformed the world with its technology and made the world with its development a very small village, created opportunities and challenges for marketing staff, the most important of which is: saving time and effort for many marketing staff and customers.
Reducing the obstacles that are placed in front of the two parties, the seller and the buyer, as the person buys his goods with the specifications he wants without traveling or leaving his job. Take more time to talk to and delegate to the customer. Use and interest in technology. Providing many job opportunities for employment, and it also contributes to creating job opportunities for learners with special needs. Provide added value to commodities. Eliminate the role of the traditional marketing employee who suffers greatly from people's refusal to deal with him.
Advantages of e-marketing
Everything new is characterized as a double-edged sword, and it has advantages and disadvantages, and its advantages and disadvantages are summarized in: The interaction remains continuous and open at any time.
Earn the trust of customers and get a large number of them. Make a profit with a high ceiling. Legal conditions for easy buying and selling on e-marketing websites. Customer information and accounts are protected, and customers have the right to access, modify and delete their information.
The ease of obtaining the commodity you want to purchase online, transcending time and space. Commodity marketing is open to all businesses regardless of whether their income is large, medium or small. Low-cost e-marketing mechanisms and methods. The ability to identify strengths and weaknesses in their marketing operations.
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