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Factors affecting marketing - mohameeddzx - 20-02-2023 03:12 PM Factors affecting marketing Marketing is one of the activities that seeks to pay attention to people's needs in order to work to provide them for them, and there are a group of factors affecting it, the most important of which are: دراسة جدوى مشروع تطبيق الكتروني: 7 عناصر دليلك للنجاح [5] Needs: They are the things about which a person feels lacking and uncomfortable because of not obtaining them, They may be primary or social needs, so the individual seeks to try to provide them, which leads to their transformation into desires. Desires: It is the form that human needs transform into, and it depends on a group of individual, social and cultural influences, and a person seeks to search for the means that help him reach the fulfillment of his desires. Requests: It is a person’s request to obtain the need and desire, and here comes the role of marketing in providing the means to achieve these needs. According to the person's financial capabilities that help him transform his desires into requests. Products: They are all services or goods that are marketed, and help satisfy the desires and needs of individuals, and the owners of the products must provide all the goods that contribute to providing all the needs of the people. Exchange: It is achieving the goal of the marketing process in linking product owners with individuals, so that the individual gets the product he wants in return for providing something of value, and often an amount of money. Marketing characteristics Marketing is characterized by a set of characteristics, including the following: [5] Marketing is considered a human activity, and seeks to provide the needs of consumers and buyers of services and goods; So that it is presented to them at the right place and time within high quality and acceptable prices. Consumers are the dominant tool in private marketing in companies and institutions. Marketing achieves the benefit of ownership for individuals through its contribution to the production of a group of goods and services. Marketing provides a set of ideas that contribute to attracting customers to obtain products related to the marketing plan. Marketing is keen to achieve the best interaction with the environment that surrounds it.